well project should be nearly finished by now and i still dont know what format im gonna go for! the book spreads were looking ok, but quite average in terms of design. they needed something extra. pete mentioned that it was very predictible and i had to agree.

people cant necessarily relate to forests as much as their own environment so, to promote the fact that people can be eco-friendly AND not have to go and live in a tree, im thinking about taking the piss out of my original idea of having a studio in a treehouse.

im thinking maybe photos of an eco warrior in an office looking very out of place and confused; also a designer type trying to climb a tree clasping a Mac and a starbucks coffee

with a strapline something like - 'you dont have to work in a tree to have an eco friendly studio', but much snappier of course!

maybe could even film it. will prob be posters with information page on the back with all the research.

watch this space homies...